Check out Gretchen Rubin’s blog, The Happiness Project, on the Psychology Today site. See why she thinks Save the Cat! fosters creative thinking. Thanks, Gretchen!
BJ Markel first worked with Blake Snyder in 1986. He edited Blake's three Save the Cat! books and co-founded Blake Snyder Enterprises, LLC with Blake in 2005. In his other life, BJ worked in video acquisitions and entertainment marketing, including 20 years at the Walt Disney Company.