
This is the third of a series of blogs by Geoff Harris on the STC! Principles and TV writing. Before becoming a freelance writer/producer, Geoff was Vice President in charge of Story and Writer Development at NBC, where he worked for 12 years. He also has taught TV-writing intensive workshops for Native American and Latino writers, sponsored by ABC and NBC, as well as a Web Series writing class for MFA students at Cal State University, Los Angeles. Many of his workshop students have gone on to staff positions on TV shows, including Happy Endings, NCIS and The Finder.
Forget about writing for television… unless you prepare for it.
Like screenwriting, you can’t just sit down and dash off a script and expect it to be great. Sure it could happen. But so could winning the Lotto. Or bumping into Les Moonves at Starbucks and getting him to green-light your pilot.
You might be tempted—as many writers are—to cut directly to the fun part: writing the script. You might feel compelled to create the colorful world of your story and provide your characters with clever and memorable dialogue as soon as possible.
But hold on a sec, my eager friend. You’re getting way ahead of yourself.
Veteran TV writers will tell you that preparation is key to writing a good script. You must take all the necessary steps—however onerous—to prepare to write. If you don’t, you’re asking for trouble. Major trouble.
The late Hall-of-Fame Basketball Coach John Wooden said it best: “Failing to prepare is preparing to fail.”
The TV world demands logline, treatments, and outlines. They are the lifeline of teleplay writing. Without them, episodes wouldn’t even be written, much less aired.
Here’s how it works: Before TV writers ever begin writing a first draft, they must compose an outline that goes to other writers in the room as well as to the showrunner. It’s also sent to studio and network executives, who have to sign off on it.
There is no established outline template. It varies from series to series. It usually runs in length from roughly 10 pages for a half-hour comedy to 20 pages for an hour-long drama. But it’s not uncommon to see much longer outlines.
By preparing, you can limit the number of story problems that can grow into major problems—some of which can’t be fixed without a “Page One” rewrite. After spending hours, if not weeks, writing a script, no one wants to start again from scratch.
Blake Snyder knew the importance of preparation as it applied to writing for the Big Screen. In Save the Cat!, he talked about how if you ever hope to sell your completed screenplay, you as the writer must know what the story is—not just for yourself but for the producer.
Blake said: “Because if you can learn how to tell me ‘What is it?’ better, faster, and with more creativity, you’ll keep me interested. And incidentally, by doing so before you start writing your script, you’ll make the story better, too.” (STC! – p.4)
Preparing to write your script begins with coming up with an idea. A good idea. One that is marketable. Or, in Blake’s words, has “Grabosity.”

According to Blake, these are the four components of an idea with “Grabosity”—and they as are true for TV as they are for movies:
– It’s primal. What about the story is relevant to everybody?
– It’s fresh. How do you update the primal situations?
– It has two things that jar us. What are the two worlds that are radically different and ripe for conflict?
– It’s white-hot at the center. What are the conflicts with a primal problem that a fresh hero has and that viewers can’t stop from watching him face?
Next, you should ask yourself what the story’s genre is—the category your story falls into—because each “category has rules that you need to know.” (STC! – p.22) For example, does your pilot idea fall into the “Superhero” genre, like the now-defunct Smallville? Or, the “Dude with a Problem” category, like Breaking Bad?
Arguably the most important step in the preparation stage is to know who your main character is and what he does. For an ensemble series, you need to know who all the characters are in the same way.
Blake explained: “As my wise old father used to say, ‘Tell me a story about a guy who…’.” He continued: “The ‘who’ gives us someone to identify with—and that someone doesn’t even have to be human.” (STC! – p.47)
Finally, if Blake had directly talked about TV writing, he would have pointed out that the writers on the NBC series Friends understood the importance of focusing the story before the script is ever written. The first words of each Friends title almost always began: “The One With…” For example, “The One With the Blackout” or “The One With Joey’s Big Break.”
In writing your pilot or spec script, ask yourself what your story is, so that can hone your idea, easily write a logline for it, and pitch it on an elevator or over the phone.
You should also ask yourself who your audience is, that is, who will be watching your script once it’s produced and aired. This is important for many reasons, including creating the show’s characters and establishing the tone of the series.
After settling on an idea and having a clear sense of your hero, write a logline, then a treatment (like a short short-story or long synopsis), followed by an outline.
Interestingly, this is the process that script readers use when they do coverage of scripts, but in reverse. They write a synopsis and then a logline, before they write their comments about the script’s viability as a TV or movie project.
So as you can see, preparation is a good thing. Once everything is in place, you will be so excited to write dialogue that it will flow freely from your mind to the computer screen.
Just remember, if you do the heavy lifting in the early stages of creating and writing your script—the planning—your script will nearly write itself.
Even the inventor of the telephone knew the importance of preparation. Alexander Graham Bell said: “Before anything else, preparation is the key to success.”
Now that you have the key, put it into the ignition of your imagination and enjoy the ride.
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Thanks for this – we are just about to start work on a series proposal based on an author’s books. You make some very good points about television writing.
Geoff,
I am writing a Reality NOT TV show about a 40 year old costume shop housed in an ancient church building in Charleston SC. Do I structure the same way?
Captain
Interesting that you say to write a treatment (short short story)BEFORE writing an outline. Can you elaborate a bit on why you would encourage the treatment before beating out the story in outline form?
J Cle, I, too, want to know why the outline is out of place. Maybe it’s a different type of outline?
Hey Captain,
I’m not an expert on reality series, but I do know that editors act like writers, telling a story by cutting hours and hours of film or tape. What confuses me is that you say you’re “writing” a reality show, which sounds like your series is scripted and therefore, by definition, not truly a reality series. But whether it is scripted or not, you should know what story you want to tell. I’m sure you’d benefit from writing a treatment and then an outline to see clearly the story you’re going to tell in your series. It’ll make your story tighter.
Hope that helps.
Best,
Geoff
Hey J Cle and Bryan,
Writing a treatment before you tackle an outline gives you a clearer idea of what story you intend to tell. Also, it’s required on many network TV shows. Your showrunner, studio executive and network executive want to see the story you’re planning to tell. And, in some cases, they have to OK it before you can write an outline, which includes sluglines and descriptions of the action and events within in each scene. In turn, the outline goes out to the same folks, and they usually suggest changes that you must address before you can write a first draft. Even if you’re not writing on a network series, it is a good habit to get into and makes your script nearly write itself.
Best,
Geoff
Thanks, Geoff for this insight. The call to preparation really resonates with me as I’m scribbling away on future episodes of my web series. Whatever the length of content, Cat! principles are firmly in place… and yes! Prepare! Prepare!
Thanks Geoff,
It is confusing because a show about the day to day business of a costume shop named “Theatrics Unlimited” could not be scripted if we tried.
BUT we have to have form and an outline or the show will not be any good.
I will use three acts, the 15 Cat beats and a suggested script that I’m sure my talkers will throw away, side step, and walk over as soon as we start rolling the film.
Hey, I’m going to do my job so I’m going to write something.
They can do theirs and it will all work out somehow when we put what we got together in the editing department.
Captain
Captain,
Good luck to you. It sounds like you’re taking the right steps to make your series successful. I wish you all the best.
Geoff
It is a different world.
Today I’m finding out that old stories that are true, which is old reality in the context of the show, are reenacted and blended in with real time film.
What a relief. I also found out this afternoon that we shoot our first show in a week.
“Shiver me timbers”
Captain
I’ve heard that sitcoms have several writers on staff. When it comes to writing for TV does the studio have their writers do the episodes or are you supposed to provide each episode for the series you created in a given time to air?
As for preparation, I’ve been trying. I’m currently on a movie script, but I didn’t really know all the story to start with and I had different ideas about where the midpoint would be and had a less than satisfying end in mind before I expanded the bad guys closing in with better obstacles. Then I expanded the promise of premise too. The point is I’ve ended up with far too many pages. I’ve began cutting description and dialog that isn’t vital and am considering what scenes may need to go. But I’m wondering if that will be enough, since there were scenes I didn’t write yet, and I’ll need them to fill the holes. I hope I don’t have to loose any key points.
I’ve always planned stories mapping the scene ideas out before writing them. I don’t really think I could’ve foresaw or lessened the length better if I had written the same on the STC computer program or a cork board instead of the document. Don’t you have to write a portion of the story to map it out? How would you suggest controlling the length better?
Geoff,
This may be the most imprortant blog I’ve participated in. I can’t believe Annie and others don’t have more to say. OK so I’m your ODIE for today and you all are GAFIELD. You and the other “CATS” helped me find the “White hot center” of a reality show that evolves around a costume shop.
1. It’s primal? We are all naked until we put on our clothes.
2. It’s fresh? Another costume and a couple of lines make another character.
3. Two different worlds? Skinny and naked, hiding and ashamed this minute and Scarlet O’Hara the next.
4. It’s white hot center? We almost saw our naked seamstress run into that room. There’s thirty thousand costumes in there and characters who express the history of drama in film and theatre.
Who will she be when she comes back out of that door and what will she have to say?
To Susan: How long is it?
Geoff,
Where do you see the “Show Bible” coming into play for a pilot on a 1 hour drama? I was planning to get into the “Show Bible” as a way to help clarify some of the character’s backgrounds, and to help plan the season one/two story arcs. In the past when I worked on sitcom pilots we went Blake Snyder 15 point beat sheet (as I have on every script I do) then treatment, then the outline for a pilot, then draft the pilot and polish it based on target, network or cable. (Mad Men would never fly on NBC or FOX because of language and/or content. The same holds true for sitcoms.) What are your thoughts on the “Show Bible”?
Don
Hey Don,
It’s great to have a bible, but it’s not necessary unless a network or studio requests it. In other words, the network or studio will ask only if you have a deal already in place for the series after you’ve wowed them with an amazing series’ pitch and/or a pilot. If you’ve already written a bible without a deal in place, it can only help you with your pilot script — you’ll know the characters well, how they interact and the show’s arena.
Best,
Geoff
Thanks, Geoff, the Bible always came into play late in the game in the past when we were down to a single studio.
All The Best,
Don